Speed Machines Design (SMD) was founded by Paulo Rosas in 2011 in Los Angeles, California, USA. The mission was clear: to create a leading design and modern marketing studio for the motorsports industry. SMD is built on ever-evolving marketing strategies and must-have, innovative designs aimed at achieving not just better sales and products but fostering a brand culture of authenticity that drives customer loyalty.
Paulo brings over 30 years of experience as an advanced motorcycle track rider and a lifelong enthusiast of all things racing. His deep connection to the motorsports lifestyle, combined with a passion for design, gave rise to SMD—a Design from Within studio:
From within the scene and lifestyle: immersed in the paddocks, track events, and weekend rides.
From within design stories: creating visual narratives that resonate deeply.
From within people's hearts and minds: addressing what people truly seek.
But do people "need" motorsports and their products? Of course, they need adventure, entertainment, and moments that make them feel alive. Motorsports is about excitement, connection with nature, living in the moment, and a sense of belonging to something out of the box. This core value forms the foundation of SMD's creative philosophy.
With this vision in mind, Paulo approaches every project with pride and unapologetic passion. His work reflects authenticity, taste, and innovative solutions that effectively tell your brand’s story. In a crowded market of products and teams, this distinct approach ensures your brand’s voice stands out.
From track day riders and drivers to racing teams and motorsports companies, SMD is among the few studios entirely dedicated to Design for Speed Machines—available to work with clients anywhere in the world.
On owning a Motorcycle: "People don't know they need one" Jeremy McGrath